How retail kiosks change consumer behaviour?
Today, self-service kiosks are expanding rapidly in the retail space. They navigate shoppers towards convenience, efficiency and small lines. Based on a recent survey, 85% shoppers use self-serve kiosks . These kiosks not just impact consumer behaviour in many ways but also enhance a retailer’s bottom line ROI. Self-service kiosks not just offer convenience for customers, but also increase orders and sales. It increases the total order volume in a day. There are a number of reasons why self-service kiosks change consumer behaviour: Firstly, kiosks and automated systems never forget to upsell. Add-on systems integrated into the kiosks encourage customers to increase the size of their order. Secondly, there is no potential for social judgement by human server or cashier. In the case of hard to pronounce items, kiosks always come handy. It is easier than a standard checkout by a human cashier. Kiosks also provide detailed information about p